Using our experience of owning a bike shop, Grava Bike Co. was conceived as a departure from what mainstream bike companies rely on: selling more bikes to the same people. As we looked at our growing collection of gravel bikes, 'cross bikes and road bikes, we began to think that there had to be a way to make one bike that would be capable of doing all of those things. The arrival of disc brakes on the road and cyclocross scene was our "Aha!" moment.
Success in business Podcast with Tom Ryan
We were very fortunate to be able to do a 4 part interview with Tom Ryan. You can hear us explain why we started Grava and how we take our decade of bike shop ownership and our decades of experience in the bike industry and apply that to our bike company.